As a former instructional designer and educational researcher, Ms. Sweetnam is an educationalist and brings SP&A clients a wealth of support including the process of conducting gap analyses and needs assessments, management of focus groups and other forms of learner research, methods of assessing educational outcomes, the process of writing effective learning objectives, and the rationale for choosing educational formats and methods. While Ms. Sweetnam is also proficient in all aspects of an ACCME self-study, she specializes in the chapter on CME planning. She is the lead trainer for SP&A, and in that capacity collaborates with other Passin Associates staff on in-service training programs that are tailored to each client’s needs. She has earned her CHCP certification.